ABOUT CRUX
We believe flight can be cleaner and cheaper.
We’re drawn to a hard problem because we think it’s worth solving.
We exist at the crux of an aerospace revolution.
OUR MISSION
Air travel connects people to the ones they love, to opportunity, and to the world — but for too long, that connection has come at a cost we can't afford to keep paying. We want to change that.
Crux is building hydrogen-electric propulsion systems for aviation — unlocking one of the hardest frontiers in decarbonisation. We exist at the crux of an aerospace revolution: the critical point where the right technology, the right team, and the right moment converge.
If we succeed, booking a flight stops being a trade-off between the flight and the future. Travel becomes something you look forward to — not something you feel guilty about.
We are measured in our approach, ambitious in our vision, and relentless in pursuit of the hardest part of the journey.
Because this summit is worth the climb.
WHY IN NEW ZEALAND
A uniquely powerful environment for developing and testing a hydrogen-electric aircraft.
Progressive regulation, abundant renewable energy, deep aerospace expertise and a world-class engineering culture — enabling rapid, safe and innovative design, testing and deployment.
01
A flight-test sandbox
A progressive ‘sandbox’ approach to emerging aviation tech: deicated experimental airspace and some of the clearest, least-congested skies in the world — enabling rapid iteration and accelerated certification.
02
An engaged regulator
The Civil Aviation Authority's Emerging Technologies Programme actively support real-world testing of novel aircraft.
03
Low-cost green hydrogen
A highly renewable, hydro-firmed energy system enables low-cost, low-carbon green hydrogen production.
04
Hydrogen & cryogenic ecosystem
Across Australasia: lightweight fuel cells, liquid-hydrogen delivery and storage. Our local airframe partner builds ~90% of the aircraft in-house, enabling rapid design-build-test cycles.
05
A heritage of innovation
From Richard Pearse's early pioneering work to today's advanced aerospace programmes, New Zealand has consistently made bold progress in flight.
06
World-class talent
A world-class talent base and engineering culture underpins it all. New Zealand's aerospace and cryogenic engineers are globally respected, and the country's "Team New Zealand" mindset shapes how Crux will build, test and deliver this breakthrough aircraft.
